Which Mobile Brand Has the Biggest Market Share in Every Country?
Cell phones have truly taken over. As of 2023, 7.3 billion people around the world use a mobile phone, and 85% of Americans own a smartphone. While the basic functions of the smartphone — making calls, accessing the internet, snapping selfies — are the same for every user, there are countless models on the market that consumers at some point have to choose from.
No doubt affordability is the deciding factor for lots of people, but other shoppers might carefully research features and functions before committing to one cell phone model. You might also be most swayed by a particular phone’s appearance, a factor that a study by the University of Seville found is the most influential when consumers choose a new model.
Brand loyalty also plays a part, something that Apple and Samsung benefit the most from. This got our analysts at Electronics Hub thinking: how popular are different mobile phone brands around the world? We delved into industry data to discover which cell phone brands dominate the market in 171 countries and where in the world their popularity has fluctuated the most in the past year.
