Where the world wants to go on holiday (2018)

Google’s Keyword Planner (searching all languages) used to establish the average monthly search volume in each country for the term ‘Holidays in X’ for over 870 destinations. Each searched for the destination was then assigned to a country to provide a total search volume. The most searched for the country in each country was then chosen as the top destination. In cases of tied search volumes, the country that was first alphabetically was chosen.

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