The Type of Business Every Country Wants to Start
Using the Ahrefs platform, ZenBusiness input the term “start a business” into the “Keywords Explorer” section of the website, subsection” Matching terms.” ZenBusiness did this in every country’s most spoken language and then translated the results to English with Google Translate, so the team could identify the relevant business ideas with the highest search volume.
For Australia, Canada, the United Kingdom, and the United States, ZenBusiness collected the top 10 relevant keywords, omitting repeats. Repeats are distinct keywords with identical meanings within this project’s scope, e.g., “how to start a cleaning business” vs. “how to start a cleaning business in Australia” for results in Australia.
To allow further analysis of differently worded keywords and their translations after data collection, the team added a “Business Type” column for categorizing the keywords by type.
Finally, ZenBusiness calculated the “Top 10 Worldwide” by ranking unique keyword types from the countries’ dataset by the number of occurrences in descending order.
